We get it, diamond shopping is confusing, and borderline overwhelming with all the cuts and specs available out there. It is like you are being purposefully drowned with information and choices to grasp. Where should you start? Well the answer is simple if you care about heritage. If you are looking for a cut that is both edgy, classic, and carries the prestige of a designer name with it, then probably the Asscher cut is a good option to consider. What is the Asscher cut? And why is it named this way? This is what makes the choice interesting-having a story to tell! In fact, a prideful story that you can sometimes feel in the diamond you are holding.
So the story goes as follows, a Dutch company established in the late 19th century as a family diamond company was expanding its business globally and the founder was preparing his children to be experts in the field. This definitely panned out well for him, when Joseph Asscher designed the Asscher diamond cut, a unique blend of facets in a square shaped emerald cut. What truly makes the Asscher cut stand out is how the shape is fitted nicely to the facet arrangement, giving it a better brightness than a normal emerald cut and still providing a classic, probably vintage look. An interesting piece of history is the fact that the Asscher cut was one of the very first diamond cut patents in the world. Nevertheless, the patency rights fell after 50 years and the name of the cut became used by many local jewellers without necessarily preserving the same quality of the original cut.
Wait, don’t despair yet. If you’re really set for an Asscher cut and want to ensure you’re getting the original designer quality there is, as of 2001, a design made for you. It is the royal Asscher cut, a redesign of the Asscher cut introduced by the grandson of the original designer to sweep the world of diamond design once more. And it sure did, the new Asscher cut can be found certified by the company retailers. As for aesthetics, the new cut is home to 16 extra facets to the original one, maximising brilliance and making it another attractive reason to consider buying an Asscher cut.
Finally, what should you look for should you decide on an Asscher? Certification is key, especially for the old cut which is not patented anymore. Quality of the stone is crucial since this cut is more prone to show flaws than the round one. Finally, choose a sitting that excites you and fits your personal taste. With an Asscher cut, enjoy brilliant slender hands!